Summit & Shore Partners is led by Sam McCully, a senior commercial leader with deep experience across travel, distribution, and multi-channel growth.

Sam brings a unique vantage point from leading and scaling commercial operations at Avoya Travel, one of the largest travel platforms in the U.S. In that role, he worked across cruise, tour, and land-based travel, partnering closely with suppliers, advisors, and internal teams to drive revenue growth, expand distribution, and improve overall performance across the business.

Prior to Avoya, Sam held leadership roles partnering with Fortune 100 companies, building a strong foundation in sales, marketing, operations, and strategic planning. Across these experiences, he has developed a practical, execution-focused approach to growth—grounded in understanding how strategy, distribution, and operations must work together to deliver results.

Today, through Summit & Shore Partners, Sam works directly with leadership teams to support high-impact growth initiatives, combining strategic insight with hands-on commercial expertise.